Mulberry Park Silks Associate Brand Manager Featured in Wired, "Why a

by Zoe Doyle
March 25, 2025
3 min read

Branford, CT - March 25, 2025 - Mulberry Park Silks is proud to announce that Associate Brand Manager and textile expert Zoe Doyle was recently featured in WIRED's article, "Why a Higher Thread Count Isn't Always Better," offering her expertise on silk fabric and the often-misunderstood measurement of momme. In addition, she breaks down the technical definition of thread count and helps explain why a high number is not necessarily the best indicator of the perfect sheet.

In the article, WIRED explores the misconception that a higher thread count automatically signals better quality bedding, a myth often perpetuated in cotton sheet marketing. The piece broadens the conversation to materials like linen and silk, which are measured differently and are not graded by thread counts but rather by weight, fiber quality, and weave. Additionally, experts discuss percale weave, sateen sheets, and the best thread count for Supima cotton and Egyptian cotton sheets, while addressing common misconceptions, such as the idea that a lower thread count automatically means a lower-quality sheet. In reality, higher-quality materials often outperform sheer thread count numbers, raising the question: Does thread count really matter? While the answer is nuanced, the article provides valuable insights to help readers better analyze their textile options and choose the sheet set best suited to their needs.

Zoe Doyle, who specializes in luxury silk bedding and textiles, explains the significance of momme as the industry-standard measurement for silk quality. "Momme is calculated by the weight of a 100-yard length of silk that is 45 inches wide," Doyle shares. "If 100 yards of silk fabric at 45 inches wide weighs 19 pounds, it is considered 19 momme." Unlike thread count, momme measures both the weight and density of silk fabric, offering a clearer indicator of durability, sheen, and luxurious feel. Higher momme silk, like the 19, 22, and 30 momme fabrics used by Mulberry Park Silks, reflects a denser weave and greater longevity-while still maintaining silk's signature softness and breathability. When grading mulberry silk fibers, letters A, B and C are assigned along with numbers 1-6. While thinner threads and a lower fiber quality may be acceptable for Grades 1-5, Grade 6A indicates the finest, longest and most flawless silk fibers available. Mulberry Park Silks exclusively carries Grade 6A mulberry silk in a charmeuse weave. Silk offers significant health and beauty benefits as well as superior temperature regulation when compared to its cotton counterparts.While cotton sheets are certainly an upgrade from synthetic and microfiber options, silk stands in a league of its own when it comes to luxury and beauty benefits.

"At Mulberry Park Silks, we are committed to educating our customers on every aspect of silk," said Doyle. "Understanding momme and how it differs from thread count is essential for making informed decisions when investing in silk bedding. Many customers know they want silk but may not fully understand how to distinguish a high-quality silk from subpar satin, or synthetic fabric, or even determine if a brand is selling genuine silk. We remain steadfast in our mission to bring customers into our inner circle-offering expert guidance through our blogs, videos, and silk specialists-so they have the knowledge and confidence to choose the best silk for their needs."

About Mulberry Park Silks

Mulberry Park Silks is a luxury brand specializing in 100% pure mulberry silk bedding, complemented by a growing selection of silk accessories ranging from silk headscarves to a decadent 22 momme silk robe. Mulberry Park Silks delivers the highest-quality silk products, crafted with long strand Grade 6A mulberry silk in a charmeuse weave. Our silk is OEKO-TEX® STANDARD 100 certified which means it has been tested against 1000 substances to ensure safety and sustainability. Offering silk sheet sets in 19, 22 and 30 momme and seperates in 22 (our most popular option) the distinctive texture of authentic silk is unparalleled. Designed to promote better sleep, healthier hair, and glowing skin, the brand encourages customers to "Indulge in Self-Care."

The full article is available on WIRED: Why a Higher Thread Count Isn't Always Better.

Mulberry Park: Accessible and Affordable Luxury Silk

We founded Mulberry Park with one simple mission: to design the highest quality silk items in the market and offer them at an affordable price. And we've done just that, with a full range of silk products made from 100% pure mulberry long strand silk fabric. The silk fabric used for our silk sheets and silk pillowcases has also been OEKO-TEX® STANDARD 100 certified to be tested for over 1000 harmful chemicals.

Visit us online or call us at (800) 860-1924 to learn more about our silk sheets, silk pillowcases, duvet covers and shams, and real silk accessories including sleep masks, travel pillows, and silk hair scrunchies.

Mulberry Park Silks Associate Brand Manager Featured in Wired, "Why a Higher Thread Count Isn't Always Better"

About Mulberry Park Silks

Mulberry Park: Accessible and Affordable Luxury Silk